Many people wonder deep down if they could really make a go of
running their own business. It is not for everyone but the
following is a list of attributes that successful business
owners have. You do not need all of these characteristics but
‘go-getters’ have the majority of the qualities.
Qualities Needed For Success
To help you decide whether or not you are cut out for the
enterprise culture, do you see in yourself any of the following?
Are you:
- Positive - decisive and enthusiastic to succeed?
Proactive - do you go out to get things or do you let them
come to you?
- Determined - have you clearly-defined personal
and business goals?
- Hardworking - do you mind being tied to the
business seven days a week?
- Leadership - are you able to get the best from
your colleagues and discipline them when necessary?
- Opportunist - will you see openings in your
market and develop products for it?
- Self-critical - are you able to review your own
performance and welcome advice from others?
- Flexible - could you change your products or
methods quickly when necessary?
Erratic Spending Power
You must appreciate that in becoming self-employed you will lose
the comfort of having a regular income. There will be times when
you will have very positive cash flow but also times when money
is short. Therefore during times of shortage you must be
prepared to do without some luxuries for yourself, your family and your
business.
Making Sure The Family Is With You
Starting a business is not easy and your family must both be on
your side and also lend you support. Initially, especially in
the early days, you could often find yourself away from your
family for long, unsocial hours. Their understanding can be
invaluable.
It can help to get your family involved in aspects of the
business. There may be many jobs that can be easily delegated to
them. It may also help on the financial side that they
understand why there may be a tight control of the family
finances.
Identifying Your Skills
You may be considering self-employment to exploit your talents.
Running a business needs many skills. You should identify those
things you are good at and those with which you will need help.
You may wish to employ people with the necessary skills or,
alternatively, consider contracting out certain tasks.
Researching Your Market
You must research as much as possible about the marketplace,
your potential customers and competitors. It is vital to have
knowledge of these areas when considering whether you have a
potentially successful business proposition. You may wish to use
published material or ask people who are likely to buy from you,
either directly or by market survey.
You will need to find out about:
- Your target market - its size and whether it is
expanding or contracting.
- Your customers - who are they? Where are they?
What do they want? How much will they pay?
- Your competitors - what are their products,
prices and market share?
How We Can Help
You will need to consider all the above very seriously, involve
your family and make a trial business plan.
We can help you to plan and answer any questions you may have.
For information
of users: This material is published for the information of clients.
It provides only an overview of the regulations in force at the date of
publication, and no action should be taken without consulting the
detailed legislation or seeking professional advice. Therefore no
responsibility for loss occasioned by any person acting or refraining
from action as a result of the material can be accepted by the authors
or the firm.
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